Branding, Marketing, Advertising. Return on investment.

Case Study: How we’re creating a 10 to 1 ROI for Abed’s Eugene Limo Service

There is beauty in data. There’s also profitability. And over the years, we’ve perfected & honed our craft to create profitability for many, many clients. Let us introduce Abed’s Eugene Limo & Towncar Service.

 fleet shot

Read the rest of this entry »

The most-beautiful view in Portland (and it’s one of our clients’ offices!)

We just left the office of one of our wonderful clients, Querin Law, LLC. In addition to being the state’s absolute authority & resource on all things Oregon Real Estate Law, they’ve also got just about the most-beautiful view in the city. Enjoy!

Read the rest of this entry »

What we can learn from Seth Rogen & Barbra Streisand

Limelight Dept Blog Ribbon

We recently watched “The Guilt Trip”, a comedy starring a struggling salesman (Seth Rogen) and his overbearing yet endearing mother (Barbra Streisand).

The title of this post is “what we can learn from Seth Rogen & Barbra Streisand”… we should also add “and how to apply this knowledge to a successful website & digital brand“. There’s a fantastic scene in the movie where Seth (an otherwise terrible salesman) has his “Ah-Ha!” moment, and gives a brilliant beyond brilliant sales pitch.

Read the rest of this entry »

Visit to our friends at Auto Art

This morning we spent some time on-location with Joe & Wendy Spady, owners of Auto Art Collision & Paint for nearly 40 years. They are truly wonderful people and we’re excited to help them effectively market their shop. They have a gorgeous full-wall mural in their customer waiting area and we had to share it!

Auto Art Cottage Grove Mural

Mobile Responsive Survey Software Design

We recently launched a project for Innovative Human Dynamics, a Eugene-Based corporate communications company. Innovative Human Dynamics needed a custom human-relationship web survey to be built in a manner that incorporates both mobile-responsive design, and internal content management.

The survey, called “Relationship Styles”, is a dynamic survey that asks users a series of questions and provides an output (your relationship style) based on user response.

The survey is sleek, modern in appearance, and loads fast. Innovative human Dynamics is thrilled with the results and we are honored to have been involved on the project. It’s responsive design allows the survey to scale to the user’s browser, be it either computer, tablet, or smart phone!

Read the rest of this entry »

Mobile optimization for Gorilla Capital

Our friends over at Gorilla Capital have yet again proven to be an industry leader when it comes to adapting new technologies.

We’ve recently unveiled a custom-mobile optimized version of their website, filled with fantastic tools designed to ease the user experience.

Read the rest of this entry »

Announcing a new website for Auto Art Collision Repair

We’re so exited to partner with another long-respected member in the greater Eugene community. We’d like to formally announce a project between Limelight Department and Auto Art, a collision repair business that’s been serving Lane County since 1975.

Auto Art was in need of a beautiful, modern website design with custom WordPress content management and a reputation management tool that will increase conversion ratio.

Read the rest of this entry »

Game Changer: How changes to Facebook page promotion will affect your business

Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and “brands” that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.

Read the rest of this entry »

Filming new products for Ryan Lile & the Frequent Flyer Academy

We’re having a great time in the office today with Million-Mile Flyer and headmaster of the Frequent Flyer Academy, Ryan Lile.

We helped Ryan create the Frequent Flyer Academy, including assistance in developing and producing his products, which are comprised of an affordable suite of videos & workbooks that help everyday flyers learn to earn & spend miles, get upgrades, and even fly for free!

He’s back in the office today filming updated video products to reflect recent changes in the airline rewards industry.

Read the rest of this entry »

Partnership with million-mile Frequent Flyer expert, Ryan Lile

We have a fantastic project & partnership we’ve been working on during most of 2013, and we’re so excited to formally share it with you! We’ve partnered with Million-mile flyer (1.4 million miles and counting) Ryan Lile to help him create the Frequent Flyer Academy, an online learning tool that offers a fantastic suite of products that help people learn to fly for free, upgrade their seats, get discounts on airfare, and never fly in coach again!

Read the rest of this entry »