4 Quick Tips for Choosing Keywords and Phrases for Google Advertising

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These days, just about every business should be using the Google AdWords advertising platform as part of their digital advertising plan. An effective AdWords campaign can drive lots of traffic to your website. While it seems easy to pick and choose keywords that are relevant to …

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4 Rules for Choosing the Best Image for your Social Media or Blog Post

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The images you choose for your social media and blog posts convey an important message about your brand and attract potential readers to your website.

Consumers these days are bombarded with information from emails, social media posts and web advertisements. Most readers spend just a few …

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The 3 Elements of a Perfect 2016 Digital Marketing Plan

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Companies must constantly monitor their marketing strategies to stay ahead of their competition. In 2016,  the biggest return on investment comes from focusing on three key areas to drive customers to your website: social media engagement, mobile accessibility and quality content.

Essential Element #1   Social Media

In …

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What Makes a Successful New Product Launch? Read Our Case Study to Find Out

Launching a new product is one of the most exciting times in the growth of a brand. A successful launch takes tremendous amount of collaboration and creativity, so make sure you do it correctly.

With our social media management and promotions work, we helped American Concealed …

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Master Your Next Multi-Channel Promotional Campaign with These 3 Strategies

Using a multi-channel promotion strategy increases the chances you’ll reach your targeted audience and make a sale. Here are three strategies to maximize your next campaign.

Synchronizing all of your promotional content across multiple distribution channels can be complicated, but a little planning can really pay …

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Make the Most of Your Mobile Experience with These 3 New Apps

The mobile marketplace is expanding rapidly, and big business and independent freelancers alike must keep pace to stay competitive. If your online mobile presence is limited to a few social networks you’re missing out on the recent explosion of mobile apps. Here are three that you should check out if you want to really find out what life is like on mobile. …

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3 Ways to Turn an Outdoor Enthusiast into a Loyal Customer

Outdoor recreation may be a billion dollar business, but marketing to outdoor enthusiasts requires carefully planned strategies. Here are three ways to tap into the audience and start profiting from their prolific spending habits.

But first, just what, exactly, is an Outdoor Enthusiast?

Outdoor enthusiasts are adults …

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Marketing to Sports Fans Online Just Got So Much Easier

Fall is the best season for marketers looking to attract the eyes of sports fans. Football season is just kicking off and baseball’s playoff race is just heating up. Both basketball and hockey seasons begin in October. Professional American soccer, the plucky upstart that’s quickly …

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Universal Accessability: Building an ADA 508 Compliant Website

The internet is a resource for information, education, and commerce. Because of this, it’s crucial that all websites be available and accessible for all internet users. We relied on our experience to create a quick guide to understanding and creating accessible websites.

Who uses universally accessible …

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