Limelight Department
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- Portland (503) 321-5019
10 Ways to Strengthen your Business in an Economic Downturn
November 10th, 2011
(originally written August 2009)
The improving economy is on everyone’s minds lately, and there’s been substantial evidence in recent months that things really are starting to grow again, as the stock market has gained more than 50% from its lows in March earlier this year. Yet, just because that sector has seen gains does not mean that things are all rosy again. Unemployment is likely to remain high for the next few years, and the people in our communities who most need to credit in order to begin rebuilding their lives following job loss or home foreclosure are least likely to be able to get it. It’s not all doom and gloom though. There are opportunities for those in business who wish to make the difficult decisions to strengthen now where they can.
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Six Tips To Create a Killer Slogan
October 14th, 2011
Think back to your youth. Maybe you watched a lot of cartoons on Saturday mornings as a kid, and remember some of the commercials that were shown over and over. Maybe one of the first things to pop into your head is that one from Coca Cola. You know, “Have A Coke And A Smile.” Or maybe this slogan from some old candy company: “Melts In Your Mouth, Not In Your Hands.” As an adult, maybe you remember seeing commercials from American Express reminding you, “Don’t Leave Home Without It,” or De Beers’ “A Diamond Is Forever.” There are countless others that you no doubt would remember with a little nudging.
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Posted in Copy Writing, Marketing | Comments Off
Is It Copy or Content?
September 12th, 2011
How many times have you heard the phrase “content is king”? Read just about any article about Internet marketing including some that I’ve written myself, and you’ll see some variation of the idea that “good content increases search engine rankings.” While I’m not here to deny that or tell you that your website doesn’t need good content, there is more to the content story.
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Climb the Google Ladder in 2 Easy Steps
August 15th, 2011
The early days of search engine optimization were, in hindsight, so simple. Back then all it took was a few good meta tags. Even tactics like invisible text and keyword stuffing not only wasn’t frowned upon but actually worked. Of course, that’s all changed. The search landscape is very different now, and while it used to be that scattering keywords around like confetti was all you had to do, today a much higher premium is placed on two things: content and inbound links.
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Posted in Content, Search Engine Optimization | Comments Off
Project Launch: Gorilla Capital’s new website
May 20th, 2011
This week we celebrated the launch of a new website for Real Estate giant, Gorilla Capital. We developed their new website using the WordPress platform. We integrated a custom listing application to manage the property database. One of the most important elements of this site was ease of use for Gorilla Capital’s staff.
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Posted in Clients & Projects | Comments Off
Six Steps to Writing a Great Call To Action
May 2nd, 2011
Writing is not always an easy thing to do. While most everyone can string words together to form a complete and coherent sentence, it may not be effective at what it’s intended to do. Descriptive and informative writing is not the same as persuasive writing, and that’s what you really need to get good at if you’re going to write something that truly moves your customers to action. On the web, that persuasion also needs to be personalized so that it really speaks to the reader. It’s too easy to click away to the next page if there’s nothing compelling to be found.
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Tags: content, copy, writing
Posted in Content, Conversion Optimization, Copy Writing | Comments Off
Top 10 SEO Tactics to Bring More Visitors Every Day
February 23rd, 2011
There’s no doubt that SEO can be mystifying, but it doesn’t have to be. There are hundreds of SEO techniques, but once all the jargon is stripped away and you get down to the basic facts, it’s about as complicated as growing an oak tree from an acorn. Sure, there are hundreds of different processes going on underground—behind the scenes, so to speak—but the requirements from you the gardener are basic: plant the seed, weed, feed, and water. SEO is really not much different once you understand some facts.
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Tags: content, search engine optimization, SEO, visitors
Posted in Content, Marketing, Search Engine Optimization | Comments Off
Three Secrets To Google Success
January 10th, 2011
No one but Google’s engineers knows the inner workings of Google’s PageRank algorithm, but those who work in the search marketing business and have studied the patterns that are seen can make some very educated guesses.
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Posted in Content, Search Engine Optimization | Comments Off