How to Reach Your Audience on Social Media

How to Reach Your Audience on Social Media

Everyone’s on social media these days, so chances are that’s where your audience is too. Problem is, everyone else’s audience is also there, so social media channels, particularly Facebook, have become cluttered with promotional messages.

Are there things you can do to make sure you have …

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How Does “Boosting” Posts on Facebook Work?

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Did you know that you can “boost” your posts on Facebook? Boosted posts show up higher in users’ News Feeds, making the posts more visible to your audience. Boosted posts may also appear on Instagram.

What Is a Boosted Post?

Facebook lets businesses boost almost any type …

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4 Quick Tips for Choosing Keywords and Phrases for Google Advertising

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These days, just about every business should be using the Google AdWords advertising platform as part of their digital advertising plan. An effective AdWords campaign can drive lots of traffic to your website. While it seems easy to pick and choose keywords that are relevant to …

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4 Rules for Choosing the Best Image for your Social Media or Blog Post

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The images you choose for your social media and blog posts convey an important message about your brand and attract potential readers to your website.

Consumers these days are bombarded with information from emails, social media posts and web advertisements. Most readers spend just a few …

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The 3 Elements of a Perfect 2016 Digital Marketing Plan

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Companies must constantly monitor their marketing strategies to stay ahead of their competition. In 2016,  the biggest return on investment comes from focusing on three key areas to drive customers to your website: social media engagement, mobile accessibility and quality content.

Essential Element #1   Social Media

In …

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