Limelight Department
- Eugene (541) 550-6432 |
- Portland (503) 321-5019
Essential Pages for Your Website
November 15th, 2010
There are certain features that every website should have. They don’t all have to look the same of course, like all cars don’t have to be the same color, but they all need wheels. Successful websites all incorporate their own version of certain important elements. What are they? Keep reading—the 17 features below should be included on most websites, though they’re not listed here in any particular order of importance.
Tags: content, copy, pages, resources
Posted in Content | Comments Off
Increase Your Website Conversions
October 18th, 2010
Chances are your budget is limited, and you want to spend your money in the way that’s going to have the most impact on your bottom line. But not having a clear goal in mind is one of the primary ways companies make mistakes in allotting their budget. For instance, just saying that you “want more traffic” is not enough. Just about any website can increase it’s number of visitors, but if that traffic doesn’t convert, it’s lost revenue and opportunity, and leaves less in your budget for what really makes a difference.
Tags: conversion, profitability, split a/b, traffic
Posted in Conversion Optimization | Comments Off
20 Ideas for Small Business Blog Posts
September 27th, 2010
Likely you’re reading this either because you want to know if you have what it takes to begin blogging, or you’re already blogging and want to put more into it. Congratulations, either way! Blogging is not a “hard sell” approach to winning over customers, rather it’s a way to help you connect with your regular and potential customers on a more human level. A blog is a chance to be less formal than you would in your regular business communications.
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Tags: blog, blogger, blogging, business, ideas, marketing, posts
Posted in Blogging | Comments Off
How to Create a Bad Website and Lose Your Customers
September 14th, 2010
You’ve heard of “How To Win Friends and Influence People,” Dale Carnegie’s classic book on developing effective people skills? It delves into simple techniques for success in both business and personal life: refraining from criticism, expressing sincere appreciation, remembering to smile, remembering names, being a good listener. The latter half of the book, the “influence people” part, suggests ways to persuade people to your way of thinking without causing offense or resentment.
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Tags: design, marketing, visitors, website
Posted in Web Design & Marketing | Comments Off