Is It Copy or Content?

September 12th, 2011

How many times have you heard the phrase “content is king”? Read just about any article about Internet marketing including some that I’ve written myself, and you’ll see some variation of the idea that “good content increases search engine rankings.” While I’m not here to deny that or tell you that your website doesn’t need good content, there is more to the content story. Read the rest of this entry »

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Climb the Google Ladder in 2 Easy Steps

August 15th, 2011

The early days of search engine optimization were, in hindsight, so simple. Back then all it took was a few good meta tags. Even tactics like invisible text and keyword stuffing not only wasn’t frowned upon but actually worked. Of course, that’s all changed. The search landscape is very different now, and while it used to be that scattering keywords around like confetti was all you had to do, today a much higher premium is placed on two things: content and inbound links. Read the rest of this entry »

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Six Steps to Writing a Great Call To Action

May 2nd, 2011

Writing is not always an easy thing to do. While most everyone can string words together to form a complete and coherent sentence, it may not be effective at what it’s intended to do. Descriptive and informative writing is not the same as persuasive writing, and that’s what you really need to get good at if you’re going to write something that truly moves your customers to action. On the web, that persuasion also needs to be personalized so that it really speaks to the reader. It’s too easy to click away to the next page if there’s nothing compelling to be found. Read the rest of this entry »

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Top 10 SEO Tactics to Bring More Visitors Every Day

February 23rd, 2011

There’s no doubt that SEO can be mystifying, but it doesn’t have to be. There are hundreds of SEO techniques, but once all the jargon is stripped away and you get down to the basic facts, it’s about as complicated as growing an oak tree from an acorn. Sure, there are hundreds of different processes going on underground—behind the scenes, so to speak—but the requirements from you the gardener are basic: plant the seed, weed, feed, and water. SEO is really not much different once you understand some facts. Read the rest of this entry »

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Three Secrets To Google Success

January 10th, 2011

No one but Google’s engineers knows the inner workings of Google’s PageRank algorithm, but those who work in the search marketing business and have studied the patterns that are seen can make some very educated guesses. Read the rest of this entry »

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Essential Pages for Your Website

November 15th, 2010

There are certain features that every website should have. They don’t all have to look the same of course, like all cars don’t have to be the same color, but they all need wheels. Successful websites all incorporate their own version of certain important elements. What are they? Keep reading—the 17 features below should be included on most websites, though they’re not listed here in any particular order of importance.

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