Six Steps to Writing a Great Call To Action

May 2nd, 2011

Writing is not always an easy thing to do. While most everyone can string words together to form a complete and coherent sentence, it may not be effective at what it’s intended to do. Descriptive and informative writing is not the same as persuasive writing, and that’s what you really need to get good at if you’re going to write something that truly moves your customers to action. On the web, that persuasion also needs to be personalized so that it really speaks to the reader. It’s too easy to click away to the next page if there’s nothing compelling to be found. Read the rest of this entry »

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Increase Your Website Conversions

October 18th, 2010

Chances are your budget is limited, and you want to spend your money in the way that’s going to have the most impact on your bottom line. But not having a clear goal in mind is one of the primary ways companies make mistakes in allotting their budget. For instance, just saying that you “want more traffic” is not enough. Just about any website can increase it’s number of visitors, but if that traffic doesn’t convert, it’s lost revenue and opportunity, and leaves less in your budget for what really makes a difference.

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