Six Tips To Create a Killer Slogan

October 14th, 2011

Think back to your youth. Maybe you watched a lot of cartoons on Saturday mornings as a kid, and remember some of the commercials that were shown over and over. Maybe one of the first things to pop into your head is that one from Coca Cola. You know, “Have A Coke And A Smile.” Or maybe this slogan from some old candy company: “Melts In Your Mouth, Not In Your Hands.” As an adult, maybe you remember seeing commercials from American Express reminding you, “Don’t Leave Home Without It,” or De Beers’ “A Diamond Is Forever.” There are countless others that you no doubt would remember with a little nudging. Read the rest of this entry »

Posted in Copy Writing, Marketing | Comments Off

Is It Copy or Content?

September 12th, 2011

How many times have you heard the phrase “content is king”? Read just about any article about Internet marketing including some that I’ve written myself, and you’ll see some variation of the idea that “good content increases search engine rankings.” While I’m not here to deny that or tell you that your website doesn’t need good content, there is more to the content story. Read the rest of this entry »

Posted in Content, Copy Writing | Comments Off

Six Steps to Writing a Great Call To Action

May 2nd, 2011

Writing is not always an easy thing to do. While most everyone can string words together to form a complete and coherent sentence, it may not be effective at what it’s intended to do. Descriptive and informative writing is not the same as persuasive writing, and that’s what you really need to get good at if you’re going to write something that truly moves your customers to action. On the web, that persuasion also needs to be personalized so that it really speaks to the reader. It’s too easy to click away to the next page if there’s nothing compelling to be found. Read the rest of this entry »

Tags: , ,
Posted in Content, Conversion Optimization, Copy Writing | Comments Off