10 Ways to Strengthen your Business in an Economic Downturn

November 10th, 2011

(originally written August 2009)

The improving economy is on everyone’s minds lately, and there’s been substantial evidence in recent months that things really are starting to grow again, as the stock market has gained more than 50% from its lows in March earlier this year. Yet, just because that sector has seen gains does not mean that things are all rosy again. Unemployment is likely to remain high for the next few years, and the people in our communities who most need to credit in order to begin rebuilding their lives following job loss or home foreclosure are least likely to be able to get it. It’s not all doom and gloom though. There are opportunities for those in business who wish to make the difficult decisions to strengthen now where they can. Read the rest of this entry »

Posted in Marketing, Sales | Comments Off

Six Tips To Create a Killer Slogan

October 14th, 2011

Think back to your youth. Maybe you watched a lot of cartoons on Saturday mornings as a kid, and remember some of the commercials that were shown over and over. Maybe one of the first things to pop into your head is that one from Coca Cola. You know, “Have A Coke And A Smile.” Or maybe this slogan from some old candy company: “Melts In Your Mouth, Not In Your Hands.” As an adult, maybe you remember seeing commercials from American Express reminding you, “Don’t Leave Home Without It,” or De Beers’ “A Diamond Is Forever.” There are countless others that you no doubt would remember with a little nudging. Read the rest of this entry »

Posted in Copy Writing, Marketing | Comments Off

Top 10 SEO Tactics to Bring More Visitors Every Day

February 23rd, 2011

There’s no doubt that SEO can be mystifying, but it doesn’t have to be. There are hundreds of SEO techniques, but once all the jargon is stripped away and you get down to the basic facts, it’s about as complicated as growing an oak tree from an acorn. Sure, there are hundreds of different processes going on underground—behind the scenes, so to speak—but the requirements from you the gardener are basic: plant the seed, weed, feed, and water. SEO is really not much different once you understand some facts. Read the rest of this entry »

Tags: , , ,
Posted in Content, Marketing, Search Engine Optimization | Comments Off