August 15th, 2011
The early days of search engine optimization were, in hindsight, so simple. Back then all it took was a few good meta tags. Even tactics like invisible text and keyword stuffing not only wasn’t frowned upon but actually worked. Of course, that’s all changed. The search landscape is very different now, and while it used to be that scattering keywords around like confetti was all you had to do, today a much higher premium is placed on two things: content and inbound links. Read the rest of this entry »
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February 23rd, 2011
There’s no doubt that SEO can be mystifying, but it doesn’t have to be. There are hundreds of SEO techniques, but once all the jargon is stripped away and you get down to the basic facts, it’s about as complicated as growing an oak tree from an acorn. Sure, there are hundreds of different processes going on underground—behind the scenes, so to speak—but the requirements from you the gardener are basic: plant the seed, weed, feed, and water. SEO is really not much different once you understand some facts. Read the rest of this entry »
Tags: content, search engine optimization, SEO, visitors
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January 10th, 2011
No one but Google’s engineers knows the inner workings of Google’s PageRank algorithm, but those who work in the search marketing business and have studied the patterns that are seen can make some very educated guesses. Read the rest of this entry »
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