Social Media Optimization

(originally published April 2009)

What can Social Media Optimization do for me?

Unhappy customers talk to other people about their experiences. Happy customers talk too. But as the saying goes, the unhappy customer will tell 10 people how bad your company is while the happy customer only tells one person. Whether it’s in your favor or not, the fact is people will talk and that is powerful marketing that can make or break a reputation. Read the rest of this entry »

Posted in Social Media | Comments Off

Google’s New +1 Button

With Facebook’s continued popularity, and the ease with which Facebook users can “like” a post simply by clicking a button, it’s no surprise now that Google has introduced a similar system.

On Facebook, users can click a “like” button when they like something that one of their friends shares. The more “likes” a post has, the higher up it moves in a streamlined news feed that only shows significant posts. Read the rest of this entry »

Posted in Search Engine Optimization, Social Media | Comments Off