Most visitors spend less than 10 seconds on a webpage. The best way to keep those visitors on your page is to provide them with engaging content to read. Read below to learn how to grab a visitor’s attention and keep them on your site. Use these tips to make your written content more interesting and available to visitors.
Step #1- Make Your Website Informational
Visitors arrive at your website looking for information. If your website is an empty wasteland, they’ll leave in a hurry. You want the visitor to stick around, so give them what they want. Think of it this way: Visitors should be wiser after stopping by your website.
Clear and concise descriptions of your products and services educate the visitor about what you offer. Visitors came looking for something, so tell them that they’ve finally found it! They don’t need to travel anywhere else. Even if they don’t end up making a purchase, they’ll know that they can stop by your website again if they need more information.
Step # 2- Lower Your Website’s Readability Score
When you find out this trick, you’ll wonder why you haven’t been doing it all along. In two clicks, you can instantly attract more viewers to your page. A “Readability Score” basically tells you how easy your content is to read. This tool looks at the words and sentences you use, then it tells you how easy it is to read.
If you can spell check a document, you can usually add in the option of finding a Readability Statistics. Two common scores are the Flesch Reading Ease Test and the Flesch-Kinkaid Grade Level Test. The first gives you a score out of 100 for ease of reading. Your content should weigh in around 60 or 80. Your grade level score should be around 7 or 8, meaning that someone in 7th or 8th grade can read and understand your website. Don’t lose visitors because your content is too tough to understand. (This piece scores a 68.5 and it’s on a 7.2 grade level, just for your reference)
Step #3- Slow Down and Have a Conversation
Even if the services you offer are very technical, you can still give a website visitor something to read. Visitors will leave if they think that the website is too complex for them. There are some very easy ways to turn down the tech and engage anyone.
When a visitor sees a webpage that looks like it will go on for eternity, they leave. Break your long lists into small chunks. This keeps visitors clicking. Keep your sentences short and simple. Go back through your content and break everything down to simple terms. Your website is a quick and easy way to tell people about business.
Write like you’re having a conversation on a front porch. You wouldn’t use big complex terms with someone just looking for basic information. You’d be friendly and understanding. You’d use contractions and real language that everyone can understand.
It takes practice, but these strategies will help you know how to interact with many different audiences. Customers will connect with a voice that is engaging and easy to understand.
Discover even more content tips from the pros, new strategies for 2015, and get our 5-Step Content Creation plan. Download our free Content Creation and Distribution guide.
