When you’re starting a business, your website is one of the best places for people to learn about what you have to offer. To be effective, your website needs to be informative, engaging and hold people’s attention. Here are five mistakes to avoid when building your first website.
1 – It Doesn’t Educate Right Away
Web competition is strong, and these days you only have about five seconds to grab a visitor’s attention. Make sure your home page is easy to read and understand quickly. Use graphics, text, and other design elements to make your purpose clear and encourage visitors to stick around and learn more about what you have to offer.
2 – It’s Unorganized
Even if a visitor is looking for exactly what your business has to offer, if they can’t quickly and easily find out what your product or service is, you won’t make the sale. Avoid having lots of visual clutter that distracts visitors from the information you’re trying to convey.
3 – The Content is Dry
To keep your website’s visitors engaged, it is a good idea to include various types of media on your website. Videos, photographs, infographics and other visual elements can provide visual interest that holds visitors’ attention and keeps their eyes on your webpage.
4 – The Purpose Is Unclear
Even if you have a great website, visitors may not understand how to interact with it. Therefore, you should have a clear call to action on each page to encourage them to contact you, visit your blog, shop at your online store, or other information that encourages visitors to engage more deeply with your web content.
5 – It’s Slow
You could have the perfect website, but if it fails to load quickly, you’re going to lose visitors. Page load time has a major effect on your conversion rate, and even seemingly minor lapses can cause a significant reduction in conversions.
Let Us Build a Website That’s Strong from the Start
We love building powerful and compelling websites for clients and helping new businesses get the conversion rates they deserve. Contact us today to find out how we can help you create a website with a simple, powerful message that drives engagement.
