5 Ways to Gain Customers With Pay-Per-Click Advertising

With pay-per-click ads, businesses can start attracting new customers right away. Creating quality ads and corresponding landing pages can instantly introduce prospective customers to the services they need. Take a look at these five strategies for maximizing your pay-per-click advertising campaign:

1) Create a Landing Page that sells absolutely nothing.
Visitors sign up for free giveaways or informational packets just by giving their email address and contact info. Test out a few Landing Pages to see which result in a better Conversion Rate. Even if no sales are made immediately, you’ll be able to use the free material to gather the contact information for potential customers.

2) Eliminate “Curiosity Clicks”.
These do bring people to your page, but only because they are curious to see what it is you’re offering. This isn’t cost-effective because there is no return on the money you spent for the ad and the click. Be sure that the text in your ad is clear and contains terms that are very relevant to what it is you’re selling.

3) Create a compelling Call to Action.
An amazing call to action (CTA) on both ad and landing page has the potential to increase clicks on your ad and actions on your Landing Page. A CTA prompts anyone who sees the ad or visits the Landing Page to take a definitive action. A CTA with an eye-catching design and a clear value proposition will inspire visitors to take action.

4) Decide on a clear target and stay focused on it.
What do you want to achieve as a result of this ad campaign? Do you want to increase your brand awareness, gain email newsletter subscribers, put your product into people’s hands, or get more cars in your mechanic shop? Once your direction is clear, you’ll have more focus when creating your ad. Add realistic numbers and begin keeping track of your success.

5) Monitor successes and direction.
Don’t be afraid to frequently review your ad’s effectiveness. PPC ads require monitoring and slight tweaking in order to maximize effectiveness. Alter your keywords, images, and Landing Pages slightly every so often to capitalize on changes in the industry or customer needs.

Pay-Per-Click advertising has tremendous potential for any business. In today’s market, it’s essential to reach out to potential customers using online advertising. Call our offices today to discuss how we can help your Pay-Per-Click online advertising campaign reach new customers.

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