Attract More Customers with these Four Types of Pay-Per-Click Keywords

With Pay-Per-Click (PPC) advertising, customers searching online are immediately introduced to your business through search engine results. Take a look at the one of the essential elements of PPC, the different types of keywords.

Keywords are used to reach relevant audiences. PPC is currently the leading form of online advertising because it delivers sponsored links directly into a user’s search results. When a PPC advertisement is created, keywords and phrases must be selected carefully. These correspond directly to where and when the advertisement appears on a potential customer’s search results. Take a look at four types of keywords:

  • High Commercial Intent Keywords are usually used by someone who is ready to make a purchase. These words are used by people wanting to find a specific service or search for the best deals. These customers are deciding which service or product will best meet their needs.
    Luxury Car Reviews, Best Home Security Systems, Gluten-Free Cookbooks 
  • Branded Keywords are used by people who are almost ready to buy something. They search for the brands and products that they’re familiar with. These customers want to find exactly what they’re looking for when they click an ad with these keywords.
    Corvette Stingray, Sierra Nevada beer, John Deere Tractors 
  • Local Keywords are used by people searching for something near them. They want to find businesses that they can contact or visit very soon.  Consider this: according to Google, 50% of consumers who conducted a local search on their smartphone visited the store within a day.
    Coffee Shop, Mechanic, Old Smokey’s Cigar Shop 
  • Question & Information Keywords are used by people who want to learn something new. They are interested in finding out suggestions and facts. When potential customers are using these keywords they want to arrive at a website that is helpful and that offers them suggestions for actions to take right away.
    Macaroni & Cheese recipe, What is the best lawnmower, Book club suggestions

Creating a successful PPC campaign requires using relevant key terms. When they are created effectively they can result in significant increases in sales and attention to a specific product or service of your business. Call us today to talk about how a PPC ad campaign can improve your brand recognition and increase customers.

 

 

 

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