Maximize your reach and sales leads with social media posts for the right people at the right time.
Social media is an opportunity to show the world a positive and open image of your brand. Follow our suggestions and start increasing sales and building connections by applying your marketing strategies on social media.
More engaged followers on social media doesn’t just happen overnight. Take these strategies and make them regular habits.
Habit 1: Share Fresh Content On a Daily Basis
Truly effective social media profiles are updated often with fresh content. Users only see the most recent posts from the friends and businesses they follow, so staying current is the best way to be visible.
- Respond promptly to any comments, questions, or mentions you receive on your profile. Thank your followers for taking the time to seek you out online and encourage a continued relationship.
- Take advantage of the seasons, holidays, and current events by creating posts that fit with current trends and stories.
Habit 2: Stay Committed to Your Brand
Consistency is the key to effective social media management. The services you provide and the brand you promote should always be the focus of social media content. A profile with a clear goal and unified purpose offers customers a clear vision of what to expect.
- Don’t combine personal activities of employees with posts that represent your brand. All social media posts should focus on the services that the business offers and the benefits of the product you sell.
- Decide on a voice and tone of posts and stick with it. Use a consistent voice across all social media platforms, even though posting styles differ. Choose a voice that is similar to that of your customers to increase your appeal.
Habit 3: Engage, Interact, and Socialize
Don’t overlook the key word in social media: social. Your profile gives you a direct method of interacting with customers on a personal level, an opportunity that can’t be squandered.
- When you receive a comment or question to your profile, promptly answer it in a respectful and friendly tone. These comments are often visible to the public, so remain helpful and courteous.
- Increase follower interaction by asking questions and involving them in your conversations. Let them know the current specials or ideas from around the office and give them a say in some elements of your business.
When you’re ready to increase your online presence with a large following on social media, call the experts at Limelight Department. Their content strategists create engaging and innovate social media marketing campaigns. Request a quote today and start building your brand.
