Beautiful Beginnings
Beautiful Beginnings is an E-Learning set of courses taught by leading male midwife and MD, Dr. Fernando Molina. Dr. Molina’s online courses offer emotional, physical, and spiritual guidance through the beautiful and natural event of a home birth. We are proud and honored to work with such an esteemed and respected professional as Dr. Molina.
Leading up to pre-launch
We set a pre-launch date of May 1st, 2014 to ‘go live’ with Dr. Molina’s online course offerings. Thirty days prior (April 1st), we set our digital strategy in motion.
Pre-launch goals
During our thirty day pre-launch period, our goal was to increase exposure & awareness for Dr. Molina’s courses with relevant audience groups. Our goals during the first thirty days were to:
1) Create a following on Facebook
2) Enroll audience members in a pre-launch email list
How we did it
We used highly targeted Facebook post-boosting & promoted posts to get in front of audience members that could become paying customers. We identified pre-qualified, willing-to-purchase prospects by leveraging Facebook’s powerful ad platform.
The end result?
In just 45 days (30 days pre-launch and 2 weeks post-launch), Dr. Molina’s brand has a genuine and authentic following of nearly 2,000 Facebook fans. Email newsletter subscriptions (the life-blood of every e-commerce business model) are being acquired quickly at about 10 new subscriptions per week.
What does this do for business?
Leveraging social media can, and should be an integral piece to your marketing plan. When executed properly, your brand and messaging should be united across all platforms. Reaching your audience on social networks can also be a direct source of revenue generation, no matter your business model.
Are you ready?
Think for a minute… How would your business benefit from an extra 2,000 pre-qualified, ready-to-purchase followers? Because we’re ready and excited to help you get there. Contact us today for a free consultation.
