Case Study: National Brand Traffic Increase

National Brand

Arma Coatings is a national leader in protective coatings for a variety of uses. One of their most popular product lines is their spray-on bedliner. Headquartered in Eugene, OR, we are so proud to work with such a trusted & reputable brand. Arma Coatings’ business model is centered around growing their network of dealers around the globe. Dealers, in turn, market & sell Arma Coatings products to retail customers.

Competitive Marketplace

Over the past 36 months, industry competitors have aggressively invested in digital marketing. New cornerstone websites, landing pages, creative social media campaigns, digital advertising, and search engine optimization campaigns are just a few of the strategies deployed by competing brands. This intense competition resulted in a diminished organic search ranking for Arma Coatings.

Limelight Dept Intervention

In December 2013, we deployed our ‘advanced SEO package’; a service aimed at strengthening organic search ranking for key search phrases.

The Result

By April 2014- just 90 days after implementing our advanced SEO package- Arma Coatings organic traffic more than doubled. In fact, Arma Coatings experienced a 235% increase in organic traffic. During that time, 85% of web traffic was first-time visitors.

Are You Ready?

How does your brand perform online? Your digital presence is more important than ever. Let us make you money. Our 360-degree brand management will take care of your online advertising, conversion improvement, and social media presence. Reach out to us today for a free consultation.