We were excited to work with Dark Horse Comics, an established and respected comics publisher. They were ready to promote a highly anticipated new comic, Fight Club 2. As the follow-up to Fight Club, a book with a massive cult following, the publication required a powerful online presence foundation to reach a worldwide audience.
Project Mayhem is the underground movement that promoted the new release, so our design incorporated all of the elements of a secret and rebellious group. We showcased fan artwork and writing, while also giving the page a professional edge. We knew that devoted comics readers expect a high level of quality and craftsmanship, so we focused on using color and gritty styling in our design.