Companies must constantly monitor their marketing strategies to stay ahead of their competition. In 2016, the biggest return on investment comes from focusing on three key areas to drive customers to your website: social media engagement, mobile accessibility and quality content.
Essential Element #1 Social Media
In 2016, social media is king. Consumers of all ages are interacting with each other and with businesses using social media platforms like Facebook, Twitter, Instagram and LinkedIn. Your company’s engagement with social media makes a difference.
The metric you’re looking for when it comes to social media is engagement. If people talk about your business on social media, you’ll raise interest with people who may not be familiar with your company.
Engage with people who comment on your posts. Personal connection keeps people coming back to your page and keeps your business in the forefront of their minds.
Essential Element #2 Mobile Accessibility
In 2015, Google made the game-changing decision to include a site’s mobile accessibility in its search rankings. This forced many companies to scramble to improve the functionality of their websites so that they were faster and easier to use on smartphones or other mobile devices.
It will be the norm to have websites accessible on even smaller screens. The popularity of wearable devices will explode over the next few years. These devices will have a massive impact on marketing strategies.
Essential Element #3 Outstanding Content
Google is constantly tweaking its algorithm to determine which pages are listed at the top of their search engine. The web search giant is constantly striving to push relevant and high-quality content to the top of its rankings.
You need high-quality, relevant content to drive viewers to your site. The old rules no longer apply.
- Don’t create a web page that’s full of distracting ads and stuffed with distracting keywords.
- Monitor your comments to reduce spam, since sites with high spam rates may be perceived as being of lower quality.
- The content you create should be meaningful and cover topics in depth. Your content establishes your business as an expert source of information about your products.
There’s never been a better time to contact us and get started.
You need an engaging online presence to survive in this current climate. You have a business to run and that it’s time-consuming to stay up-to-date on all of the latest online marketing trends.
That’s why we will work with you to develop a strategy that works with your specific company to target customers who are looking for your specific products or service. Contact us today for a free quote and get your digital marketing up to speed!
