{"id":4318,"date":"2016-03-15T10:59:15","date_gmt":"2016-03-15T17:59:15","guid":{"rendered":"https:\/\/limelightdept.wpengine.com\/?p=4318"},"modified":"2016-03-15T10:59:15","modified_gmt":"2016-03-15T17:59:15","slug":"the-3-elements-of-a-perfect-digital-marketing-plan-2016","status":"publish","type":"post","link":"https:\/\/limelightdept.com\/articles\/the-3-elements-of-a-perfect-digital-marketing-plan-2016\/","title":{"rendered":"The 3 Elements of a Perfect 2016 Digital Marketing Plan"},"content":{"rendered":"

Companies must constantly monitor their marketing strategies to stay ahead of their competition. In 2016, \u00a0the biggest return on investment\u00a0comes from focusing on three key areas to drive customers to your website: social media engagement, mobile accessibility and quality content<\/strong>.<\/p>\n

Essential Element #1 \u00a0 Social Media<\/b><\/p>\n

In 2016, social media is king. Consumers of all ages are interacting with each other and with businesses using social media platforms like Facebook, Twitter, Instagram and LinkedIn. Your company\u2019s engagement with social media makes a difference.<\/span><\/p>\n

The metric you\u2019re looking for when it comes to social media is engagement. If people talk about your business on social media, you\u2019ll raise interest with people who may not be familiar with your company. <\/span><\/p>\n

Engage with people who comment on your posts. Personal connection keeps people coming back to your page and keeps your business in the forefront of their minds.<\/strong>\u00a0<\/span><\/p>\n

Essential Element #2 \u00a0 Mobile Accessibility<\/b><\/p>\n

In 2015, Google made the game-changing decision to include a site\u2019s mobile accessibility in its search rankings. This forced many companies to scramble to\u00a0improve the functionality of their websites so that they were faster and easier to use on smartphones or other mobile devices.<\/span><\/p>\n

It will be the norm to have websites accessible on even smaller screens. The popularity of wearable devices\u00a0will explode\u00a0over the next few years. These devices will have a massive\u00a0impact on marketing strategies.<\/span><\/p>\n

Essential Element #3 \u00a0 Outstanding Content<\/b><\/p>\n

Google is constantly tweaking its algorithm to determine which pages are listed at the top of their search engine. The web search giant is constantly striving to push relevant and high-quality content to the top of its rankings.<\/span><\/p>\n

You need high-quality, relevant content to drive viewers to your site. The old rules no longer apply.<\/strong>\u00a0<\/span><\/p>\n