As an emerging brewery, McKenzie Brewing wanted to establish a strong and exciting brand.
The Pacific Northwest is a hotbed for beer culture, so we focused on imagry of the outdoors and incorporated a young, fresh essence into our work. We gave them a unique visual brand representation, highlighted by high-resolution photography of the brewery’s namesake, Oregon’s McKenzie River. The bold colors and marketing messaging resonates well with McKenzie’s target audience.
We created a custom WordPress content management platform for McKenzie Brewing to give them full control over the images and posting on their website.
Thirsty customers want to know where they can find McKenzie brews. We helped McKenzie Brewing streamline customer service by building an interactive retail store locator and tap locator with Google Maps integration.