There is exactly zero return on investment for an amazing email that is never even opened. Distributing emails effectively is essential for a business that wants to bring on new customers. Let’s take a look at two proven methods of distributing marketing emails for maximum impact.
Method 1: Stay on Target with Automated Emails
Many email distribution platforms, such as Mailchimp or Vertical Response, will allow the email creator to schedule the delivery time and date of the message. Putting in some extra effort to experiment with this function will really pay off in the end. Let’s take a look at a few benefits to scheduling automated emails.
- Most emails are opened between the hours of 8a.m. -10a.m. and 3p.m.-4p.m. (GetResponse) Consider when you check your email and schedule accordingly. Schedule emails to be opened in the morning or after lunch, when most people are on their mobile device or at the work desk.
- Emails reach their best results within the first hour of delivery (GetResponse). Determine when you want your email recipients to take action from your email and schedule to maximize customer engagement.
- Automated personalized emails sent to customers who have recently attended an event or purchased a product can go a long way to build relationships with new connections.
Method 2: Stand Out from the Crowd with Personalized Emails
It takes a little effort to get noticed these days. If you want your emails to really hit home, create them so that the recipient feels like it’s a personal message. When you know that over 294 billion emails are sent each day (Unbounce), it’s time to take extra steps. Email providers like Yahoo! And Gmail do a lot to empower users to filter out unwanted mail. Large email “blasts” can actually do more harm than good. It’s important that your emails stand out by being catered to the individual recipient.
- Create email lists based on the services or products that customers sign up to learn more about. This helps you send relevant messages to people who will be happy to read them.
- Include an option to sign up for email newsletters at your business’s events so that you can remind previous attendees about upcoming events that are similar.
- Go the extra mile in order to add the recipient’s name to the email. Many recipients will appreciate the more personalized message and will feel a closer loyalty to the business.
The time to start improving your email marketing strategy is right now. Customers expect reliable companies to provide relevant, regular email messages. Relationships matter, and email marketing is a great way to build and maintain bonds with customers over a lifetime. If you’re ready to utilize our expert services, call our offices in Eugene at 541-550-6432, Portland at 503-321-5019, or request a quote.
