Outdoor recreation may be a billion dollar business, but marketing to outdoor enthusiasts requires carefully planned strategies. Here are three ways to tap into the audience and start profiting from their prolific spending habits.
But first, just what, exactly, is an Outdoor Enthusiast?
Outdoor enthusiasts are adults that devote their time and resources to playing, and competing, in outdoor recreation activities. They engage with each other in vibrant communities.
They’re willing to spend more for high-quality products and enthusiastically support environmentally conscious brands.
Their love of the outdoors goes beyond a mere hobby; outdoor recreation is a full-blown lifestyle.
Outdoor recreation spans a wide variety of activities. On any given weekend, your audience of outdoor enthusiasts might hunt for turkey, run a trail race, kayak through rapids, or spend the evening at the local climbing gym.
1: Celebrate Brand Loyalty
Outdoor enthusiasts don’t buy junk. When a runner finds a style of shoe that fits just right, they’ll stick with them each and every time. A climber won’t dangle from a 50-foot rock wall and entrust her life to just any carabiner that was on sale.
Their purchases are big, and in return they expect quality products that withstand years of use.
Cater to this strong sense of loyalty with community programs that encourage customers to share photos and videos of experiences fueled by your product. Deal with customer service issues quickly and eagerly to show that you care deeply about the customer experience.
2: Get Outside
Authenticity means everything to the outdoor recreation community. Trust and allegiances play a large role in the buying habits of outdoor enthusiasts, and brands that can’t demonstrate expertise and enthusiasm for outdoor fun will be ignored.
Get your brand exposure by sponsoring a local event. Don’t just stand there though, have employees in the competition, make a cheering section, and hand out free gear.
3: Maximize Your Online Advertising
To say that outdoor enthusiasts are mobile is an understatement. They rely on apps and mobile-friendly websites for crucial information like maps, social networking, and making last minute purchases on the road.
Provide them with frequent content that’s fresh and interesting. Use mobile e-commerce solutions that help them get the gear they need without hassles. Create landing pages on your website that direct them to new outdoor adventures.
Get Noticed in a Crowded Online Marketplace
If you want to tap into this worldwide community of outdoor enthusiasts, you’ll need to take steps right now.
Our content creators and advertising strategists have their finger on the pulse of what’s hot in the outdoor recreation marketplace. Give us a call today and start getting your brand the attention it deserves.
