These days, just about every business should be using the Google AdWords advertising platform as part of their digital advertising plan. An effective AdWords campaign can drive lots of traffic to your website. While it seems easy to pick and choose keywords that are relevant to your business, you might be missing the mark and failing to reach potential customers who may be looking for a company like yours.
Choosing the right keywords can secure your company a spot on the first page of Google’s search results. On the other hand, poor keywords can cost you a big chunk of money. The following tips will help you choose the most successful keywords and phrases to help develop a targeted advertising campaign that really works.
1. Use Specific Phrases
Paid advertising is most effective when it is specific and relevant. Broad terms such as “athletic apparel” are highly competitive and cost a lot. Instead, select a handful of long-tail keywords that you’ve identified as good candidates for your business. Try to keep your keywords to five words or fewer. Imagine what keywords you would use if you were a consumer searching for your company’s products or services.
2. Google Keyword Planner
Use the Keyword Planner in Google AdWords to help you come up with strong keywords for your campaign and avoid terms that are rarely searched. Many of these terms are good to have for SEO, they just aren’t worth spending money on.
3. Add Negative Keywords
If you start to notice that certain irrelevant search terms are triggering your ads, add them to your negative keywords list. Doing so will prevent your ads from being shown to people who aren’t looking for what your company has to offer. Adding negative keywords will strengthen your ad campaign and improve your quality scores.
4. Check Your Quality Scores
Use Google’s Quality Scores as an indicator of how your keywords are performing. This tool provides an estimate of the quality of your keywords, ads and landing pages. If you’re getting low scores, it is a good idea to reevaluate the terms you’re using and brainstorm ways you can improve the quality and relevance of the terms you’re using.
Are you ready to take your search engine advertising to the next level?
These expert tips will help you get started, but our digital advertising team at Limelight Department has many more strategies. Contact us today and find out more about how we can take your Google advertising to the next level.
