Have you noticed that your website traffic has dropped off? There could be several different reasons for the change, and it might be a sign that it’s time to upgrade your website to make it more appealing and search engine friendly.
1. Your website lacks fresh content.
For a website to be successful, it needs to have fresh content posted from time to time. Blog posts, articles or video blogs are excellent ways to keep your content fresh.
2. You have weak keywords and phrases.
Search engine optimization is necessary for potential visitors to find your website. Make sure you include words and phrases that people who are looking for your products or services will type in to the search engine. If you haven’t used AdWords to optimize your content, you are probably missing out on some important web traffic.
3. You lack a conversion funnel.
Website visitors often need guidance to stay engaged with your business. Every page should include a “conversion funnel” that directs visitors to your website to either sign up for your newsletter, contact you for more information or purchase your goods or services. Make sure the call to action is clear and concise.
4. Your newsletter is stale.
If you haven’t updated your email newsletter list for a while, you’re probably not getting the best conversion rates when you send out your newsletter. Similarly, if you’re using the same trusty template you’ve relied on for years, your readers may be getting bored. It might be time to revamp your newsletter to make it more visually appealing and to include more valuable content.
Ready to revamp your website? Let us help.
We love helping businesses shine. Our marketing team has the experience, passion and problem-solving skills needed to boost your website traffic. Let us take a look at your current website and customize it to meet your business goals. We’ll help you find out what your subscribers want to know and help you create the content that will drive them to your website.
