Social media is one of the best ways to promote the image of your brand. Customers can learn a lot about you and your company with just a few quick scrolls through your profile.
Don’t let a dusty social media profile give the wrong impression. You’re part of a dynamic team that’s doing great work, so show it off!
Get the Pulse of Your Customers by Conducting Polls and Surveys
Asking questions of your audience helps them feel included and give you insight into their opinions. Polls and surveys give your customers the chance to sound off about issues and provides a great measuring tool for service.
You can go so far as to make an actual survey available on your website, driving traffic from your social media profile back to your content. Or, use Twitter’s Poll feature to get real-time results to any question you have.
When you share a link to helpful information or products, ask your followers if there’s anything missing from the list. They’ll read your work and give their thoughts. That’s a win-win.
Show Your Style and Fun Side with Live Video
Live video is a fairly new feature on social media that many brands are still neglecting. Facebook, Snapchat, and Twitter all heavily promote their Live Video service, and it’s free to use.
Why do some brands avoid it? Because they’re not comfortable being on camera live, with no editing or scripting. It can be difficult, sure, but the opportunities are well worth it.
Take the time to watch live video of events and informational sessions. You’ll find that with a little planning, your live videos can be short, entertaining, and best of all, authentic. Be the real you and share what life is really like at your company. Your followers will keep coming back to learn more because they know you’re the real deal.
Show Up for Work Every Single Day with Consistent Engagement
Getting the most from your social media efforts takes work. If you want to keep growing your audience, you’ll need to engage in some way every single day to stay relevant and fresh.
Make it clear in your posting strategy right from the start. Engagement every day doesn’t mean only posting, though. Commenting on other posts, liking and following new profiles, and sharing updates are all part of a consistent strategy.
Give Them a Reason to Return by Offering Incentives
With so many options out there, it can be difficult to follow a brand online with any consistency. Everyone’s clamoring for your attention…and money.
When you start offering rewards and fun incentives for being a follower, you’ll watch your audience grow. You don’t need to break the bank on expensive attention-getting items either. Small tokens of appreciation go a long way.
Social media marketing can be extremely profitable for your business, but you must keep your audience coming back to your profile and encourage them to follow every post. Use these 4 tactics to get more comments and shares on social media to keep your audience active and you’ll start to see results.
