Twitter is an absolute must-have social media profile for businesses. There’s just no denying it, Twitter has earned its rightful place in the pantheon of social networks. With 288 million monthly active users and 500 million tweets sent per day, Twitter is a treasure trove of marketing possibilities.
Twitter Marketing Tip #1: Stake your claim as an industry leader.
Take a dip in Twitter’s steady stream of news and events happening in real time. A well-crafted tweet at just the right time can elevate your brand identity and place you alongside some of the the most recognized names in the industry. Share links to helpful content on your website, use Vine to create short videos with solid advice, or give your followers a tip from the pros.
Ninkasi Brewing steals the show with this tweet. The image is intriguing and they flex their beer muscles with a tweet that shows dominance and innovation in the industry.
Twitter Marketing Tip #2: Engage followers easily and receive real-time feedback.
An intuitive notification system allows business owners to reach out to and engage prospective customers and industry leaders alike. Twitter’s beauty resides in its ability to show the pulse of trends and events. Businesses can also use Twitter to solve customer service issues and demonstrate their willingness to help.
As one of the premier food trucks in Portland, KOi Fusion relies heavily on customer service and engagement. They put in the effort to use Twitter as a tool for customer relationships, and it pays off big time.
Twitter Marketing Tip #3: Advertise on Twitter with promoted Tweets and social cards.
Marketing products and services with “promoted tweets” makes ads on Twitter very effective. Social cards are an underused marketing element on Twitter. 80% of Twitter’s active users are accessing the network with a mobile device, and this gives companies the power to connect with users at any time or place.
Travel Portland knows that its home city is a playground for foodies. This sponsored tweet is a paid advertisement that blends in with Twitter timelines seamlessly.
Twitter Marketing Tip #4: Create and promote your brand’s unique voice.
Twitter allows brands to express themselves and create a unique voice by limiting everyone to posts of only 140 characters. This limit forces users to be creative and deliver messages quickly and concisely. Users can take advantage of this by using images and developing a consistent voice to stand out and gain a following.
The Twitter feed of Washington County, Oregon is filled with tweets that entice potential tourists. The images and text promote the adventurous character that draws visitors to Oregon.
Twitter Marketing Tip #5: Let a Social Media Manager run your marketing campaigns and customer engagement
An experienced Social Media Manager and Content Creator can quickly schedule and manage all of your social media posts. Posting for each social media platform requires extensive knowledge of what types of media and posts bring in the most results. Rely on the content creators at Limelight Department to make you an effective social media calendar and boost your sales with more followers and social engagement.
