A small business must stay relevant to prospective clients and customers. Without regular outreach, your email marketing lists will decline over time.
This can happen for a few reasons. Some subscribers may change jobs, switch email addresses, opt-out of email communication or simply stop using the email address that’s in your company’s database.
You can’t afford to overlook the potential power of your email subscribers. Here are 6 ways to get them engaged and ready to convert.
1: Emphasize Website Sign-Ups
Make it easy to sign up on your website. Include a call to action that invites readers to provide their email address on every page of your website. Make your offer more enticing than “Click here to subscribe to our newsletter.” Every post should inform readers about the valuable services or products your company provides.
2: Make Your Emails Valuable
Create unique and relevant content for your emails. If you want your subscribers to take the time to read your emails and pass them on to their family, friends and coworkers, your content really needs to shine.
3: Send Emails with Precision
Send targeted content to your subscribers. Consumers these days are bombarded with emails competing for their attention. Therefore, it is essential that your email communication stands out from the competition. Email recipients are much more likely to open emails when the content has been targeted to them based on their expressed interests or location. If you create several targeted subscription types, you increase the chance that visitors to your website will subscribe to at least one of them.
4: Use the “Social” in Social Media
Use social media to promote lead-generating offers. Posting these offers on sites like Facebook, Twitter and LinkedIn allows you to reach a wider audience. In addition, posting on social media sites makes it easy for users to quickly and easily share your post with their connections, increasing the visibility of your company’s website and promotions.
5: Gather Addresses Everywhere You Go
Collect email addresses at trade shows and other in-person events. Send the subscribers a welcome email confirming their subscription to your email list. This welcome email is a great place to include a promotion, such as the ability to access a free guide or other special content.
6: Don’t Let Subscribers Float Away
Reengage inactive subscribers. If your email list is stale, you may be able to reengage some of your subscribers. Send them a compelling message encouraging them to re-subscribe to receive your emails and promising to remove the addresses of those who do not respond. Removing the email addresses of those who do not respond may improve the deliverability of your email.
We understand the importance of customer engagement and will help you craft an email marketing campaign to maximize the number of clicks your website gets. Call us today or request a quote to find out more about our email marketing services.
