Competition for business is tough, and many savvy consumers rely on a company’s reviews before choosing to give them their business. As the world’s largest social network, Facebook is the go-to source of information for many people. The Reviews tab on Facebook is an important source of information for consumers who are interested in a business.
To activate the reviews and ratings feature on your Facebook page, go to the page settings and select “Local Business” as the category. Then you’ll need to add your business address in the About section. When a map appears, click the box below it that says, “Show map, check-ins and ratings on the Page.”
Once the Reviews tab is up and running on your business Facebook page, Facebook users can write a review about their experience with your company. They can also provide feedback with a star rating, which is a quick and easy way to let viewers know whether their experience was positive or negative.
Facebook ratings are a great way to encourage engagement on your company’s Facebook page and boost brand awareness. An algorithm determines the order in which the reviews will appear on your page, and it is based on who is actually visiting your Facebook page. The algorithm considers several factors, including the date a review was posted, the level of engagement it received, and if the person viewing the Facebook page is friends with a reviewer.
Once you receive a review, you cannot delete it from your page. However, you can report it to Facebook if the review doesn’t follow their guidelines.
Although you can’t delete negative comments from your Facebook page, you can use the feedback as an opportunity for engagement. (Here’s an article about more ways to use customer service as an engagement strategy.) Many prospective customers look at negative reviews. You can leave a comment on the review to address any concerns. Even if the negative feedback was warranted, Facebook users will be able to see the fact that you responded in a professional manner and tried to make it right. Leaving a comment will boost engagement with your page and show the human side of your business.
Ready to Increase Your Company’s Engagement on Facebook?
In the social media age, it’s important to stay engaged with your fans and prospective customers on Facebook. Your Facebook page provides another opportunity for you to present your brand to a wide community of people. If you’re ready to reach your full potential on Facebook, contact us today. We’ll help you develop a comprehensive strategy to grow your business and maximize your social media engagement.
