Emergency preparedness
ShadowFox HQ is a brand new company dedicated to wilderness survival and emergency preparedness. Their classes & product offering are currently in development, and Limelight Dept was commissioned to grow brand recognition & a devoted following during a 100-day pre-launch campaign.
The power of a pre-launch
Pre-launches are powerful tools that are designed to attract pre-qualified, ready-to-purchase prospects and get them excited (and prepared to purchase) in anticipation of the launch of a new business, product, or service. When done well, a pre-launch will attract thousands of prospects and walk them up the conversion ladder from ‘prospect’ to ‘customer’ in a well-orchestrated symphony of targeted messaging, trust-building, value-presenting, calls to action, and list building. Every business- no matter the size or service/product offering, can drive profitability through a product pre-launch.
ShadowFox HQ
ShadowFox HQ is billed as “wilderness survival and emergency preparedness; nothing like the world has ever seen!” Truly the first of its kind, ShadowFox will provide a comprehensive course offering, training, video classes & webinars, and foster a community of like-minded, self-reliant citizens.
Program highlights will include the ability to track course & personal progress, a highly-developed reporting tool, and official certification. By completely embracing its digital platform, ShadowFox HQ will offer training to a global audience.
Our pre-launch strategy
We knew ahead of time that we’d leverage social media (namely, Facebook) to find and attract an audience. We used a highly-targeted Facebook post-boosting and display-advertising campaign to get in front of pre-qualified prospect groups. Using high-impact design and a compelling call to action, we acquired a very intense Facebook following in a matter of days.
The key in leveraging Facebook is finding a super-targeted messaging that resonates emotionally with our niche audience. That, combined with top-notch design converts at a very high ratio.
How do you pre-qualify?
Pre-qualification is vital in digital marketing. We chose Facebook as the platform of choice because of our ability to choose exactly who we want to send messaging to. This cannot be achieved in print. This cannot be achieved in radio. And this cannot be achieved on TV. We can pre-qualify nearly every aspect of the human personality. Therefore, we sent ShadowFox marketing messaging to a very specific group of people who we knew would have an interest in wilderness survival and emergency preparedness. In laymen’s terms?… We maximize every penny of our client’s ad budget.
The results
In 100 days, we attracted over 5,000 Facebook followers for just pennies per acquisition. Thanks to aggressive pre-qualification, we’re confident that a large percentage of our prospects will become paying customers when ShadowFox launches their product offering.
Are you ready?
Are you ready to leverage the power of the Internet to create quantifiable profitability for your business? Reach out to us when you’re ready. Our strategies are efficient, profitable, and proven.
