Case Study: Abed’s Eugene Limo
There is beauty in data. There’s also profitability. And over the years, we’ve perfected & honed our craft to create profitability for many, many clients. Let us introduce Abed’s Eugene Limo & Towncar Service.
Owned by Mr. Abed Succar, Eugene Limo is Lane county’s premier limousine service. Highlighted by a gorgeous and diverse fleet (including the area’s first stretch-hummer), Eugene Limo is a tremendous company, and we’re honored to serve them.
How we create profitability for Eugene Limo
We use a highly diverse and targeted ad campaign, leveraging the power of Google’s powerful ad network.
SEO is most-successful when websites are targeted to top rank for one, or a couple specific search phrases. And that’s awesome. But what about diversification of traffic sources? We believed that we could create demand (traffic) for Eugene Limo for many different search phrases. After all, people hire a limo service for many different types of events (See: search phrases).
We worked to top-rank Abed’s website for ‘Eugene Limo’-variation search phrases.
Then, we really went to work.
We built an expansive network of potential search phrases (over 1,000 possible searches, in fact) and many ad variations, and went live with an online ad campaign. Through our plan, Eugene Limo got placed in front of every single person in Lane County who was searching for things that a limo company may be able to provide.
By driving traffic through ad placement, we’ve successfully diversified the sources of Abed’s demand.
How we calculate profitability for Eugene Limo
Calculating profitability online is actually a simple process. First, we collect two vital pieces of information from our client:
(1) Abed’s phone call conversion rate: What percentage of phone inquiries become paying jobs?
(2) Abed’s average revenue per job: What is the average dollar amount of one of Abed’s jobs?
Through web & advertising analytics, we know how many prospects (traffic) per month we send to Eugene Limo’s website. We also know (to the penny) how much each of those prospects cost to acquire. This gives us an average cost per prospect.
What about tracking web traffic to phone calls? Not to worry. We’re also able to track prospects from website to phone call by using advanced tracking tools. This gives us a website conversion rate (the rate at which people come to the website & make a phone call).
So what does this all mean?
- A certain percentage of people will see ads.
- A certain percentage of those people will engage & click on an ad
- A certain percentage of those people will be compelled to call Abed
- A certain percentage of those people will hire Abed
Based on Abed’s call conversion rate, our average cost per prospect, Abed’s average revenue per job, and the website conversion, we can calculate exact return on investment.
What’s the return?
For every dollar that Abed’s Eugene Limo spends on online advertising, we return ten dollars in revenue, giving us a 10 to 1 return on investment.
If you’re ready to learn more about the power of marketing your brand online, get in touch with us today.
