It’s time to take a serious look at your business’s website. Does it have all of pages, products, and information that your customers need? Does it put emphasis on the content that you want your online visitors to see? Here are the essential pages that every website needs in order to provide every customer with a positive experience.
1: Content Pages that Bring Information to Life
The goal of your website’s content pages should be to convey useful information in the form of videos, photos, or text. Content pages prominently feature text but can feature adverting and links to your social media profiles.
These pages give visitors a good view of your capabilities as a business. Customers will keep returning if you provide quality tips and current industry news on your field. These content pages aren’t created to sell anything but they do illustrate the helpful nature of your business. Content pages show your potential customers that you’re willing to help them with their questions free of charge.
When visitors land at ShadowFox, they’ve probably searched the internet for information about emergency preparedness and survival. We designed their content pages so that visitors find engaging content with catchy headlines, solid images, and links to the most popular posts. Text is featured prominently and the design keeps the customer’s attention for an extended time.
2: Product Pages that Inspire Purchases
Product pages display the services and items you have available for purchase. Keep in mind that your potential customers are putting quite a bit of trust in you to purchase without first seeing the product for themselves, so go the extra mile to provide them with large, clear photos. Edit your prices and product descriptions so there are no errors.
Ease of use is crucial for your product pages. Provide customers with clear descriptions of the products and an easy method of making a purchase. A good salesperson would recommend certain products based on the customer’s needs, so offer a variety of links to other items that may be of interest to them.
The product page we created for Maya Rose Cosmetics features clear images and a colors that are pleasing to the eye. There is a minimal amount of text, but it gives the customer a concise description of what can be found on the page. The design of the page makes the online shopping experience one that is easy and trustworthy.
3: Information Pages that Get the Facts Straight
Information pages give potential customers the vital stats and contact information about your business. Specific information like operating hours, team members, or any legal information should be easy for potential customers to find.
Customers who are visiting these pages are probably ready to make a purchase, they just need reassurance that your business has what they’re looking for. A well-designed food and drinks menu or a clear map to your front door can mean the difference between a customer visiting your business or another. Information pages are a way to illustrate that your business is organized and reputable.
The information pages we designed for Steelhead Brewery are clean and easy to use. Because it’s a food and drinks menu, the content is short but very descriptive. Customers who use this page have most likely already decided to visit Steelhead Brewery, so this information page is designed to help them finalize their choice. The animated options and full menu list helps visitors know that it’s a pleasure to dine there before they’ve set foot in the door.
4: A Home Page that Dazzles
A website’s home page introduces visitors to your business and delivers explanations of the services or products you provide. The home page is precise and easy to navigate in order to accommodate curious visitors. Visitors to your home page should have a clear idea of what’s available on your website via the links and images you provide.
Once they see your homepage, a potential customer will make the decision to either keep investigating what the website features or move along to another. When a customer hears about your business and searches for your name or follows information from a business card, you’ll want to show them a beautiful home page.
Willamalane’s home page gives an excellent first impression. We designed it with large photos that conveyed the adventurous and fun character of the organization. A visitor has plenty of options for how to proceed in order to find the information they’re looking for. This design is a colorful and intuitive way of showcasing their many recreational activities.
Beautiful and interactive websites are now a benchmark by which all businesses are judged. Customers have come to expect a quality website that is easy to navigate, and they’re disappointed when a business can’t provide one. Work with us to exceed your customers’ expectations with a stylish and helpful website that introduces them to all that your business has to offer. Give us a call or request a quote and let’s discuss how we can make your website work for you.
