Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and “brands” that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.
What’s changing:
The way in which companies/individuals/brands use Facebook as a promotional tool.
What are the details of Facebook’s change?:
- Facebook is limiting the “free”, or “organic” reach that brands will get via Facebook’s news feed.
- The limiting/slashing of organic reach is rumored to be down to 1 or 2 percent when your brand pushes out a post.
- For example, if your business has 2,000 likes on Facebook, creating a post may only be seen by 30 people
What this means for my company’s Facebook footprint:
You’ll need to pay more to reach the same number of customers. You’ll need to use paid advertising/promoted posts to reach that same audience.
What you need to do to be prepared:
- You need to ensure your website performs at a high conversion ratio to ensure that you’re engaging, compelling, and retaining the traffic you still receive.
- Take an audit of your online marketing efforts… where is your money & time being spent? And what are the conversion ratios of those efforts?
Be prepared. Take control of your marketing efforts to make sure that Facebook’s efforts to increase revenue don’t hurt your company’s performance.
Get in touch with us today for a free consultation.
