Using a multi-channel promotion strategy increases the chances you’ll reach your targeted audience and make a sale. Here are three strategies to maximize your next campaign.
Synchronizing all of your promotional content across multiple distribution channels can be complicated, but a little planning can really pay off.
Strategy #1- Do a Quick Inventory of Your Promotional Content
Your content should be tailored to address the needs and interests of several different audiences. If you’re only aiming at one target, you’ll miss potential customers.
Vary your content style and topic to add more scope to your promotional campaign. Consider offering longer, more involved articles on your website to promote the details and benefits of your product or service. Balance this long-form content with quick photos and videos that grab attention and social media engagement.
Strategy #2- Collaborate to Create a Schedule
A promotional campaign that utilizes multiple channels should be scheduled to release content in a timely fashion. Plan the length of your campaign, from a week to a month to a year, based on your needs.
Make sure your emails, social media posts, blog articles, and advertisements are tailored to the specifications of each channel. Social media platforms offer a shorter, more frequent distribution schedule, while emails can feature more content but with much less frequency.
Your promotion schedule should last long enough to accommodate a variety of visitors arriving from multiple channels. When you space out your promotional materials you’ll be able to track and monitor your successes more effectively.
Strategy #3- Measure Your Successes
The only way to know the effectiveness of your promotion across multiple channels is to measure results effectively. It’s an extra step, but it will pay off later in big ways.
Keep an eye on how your potential customers receive the content and how they react. Track statistics like email opens, unsubscribes, social media shares, and landing page conversion rates.
Keep these three strategies in mind and you’ll soon be the master of promotional campaigns that cross multiple channels.
When you’re ready to take your marketing campaigns to the next level, give us a call. Our team will take your next new product or event and give it the expert treatment.
