Dr. Fernando Molina & natural childbirth
We recently developed and launched a complete E-learning business model for Dr. Fernando Molina, a family physician & male midwife, owner of Beautiful Beginnings. Dr. Molina has been a midwife for over 20 years, delivering over 1,200 babies. He is an internationally-known midwife activist and member of the Global Movement for a Humanized Birth. He studied pre-med and got his bachelor of science at the University of Houston. He then went on to complete his medical degree at the University of Los Andes in Venezuela.
An advocate of natural childbirth, Dr. Molina teaches couples about the physical, emotional, and spiritual beauty of childbirth.
Product development
For years, Dr. Molina has taught about home births through Beautiful Beginnings, his education company. He has held in-person seminars and class series to expecting parents, and has grown his practice into a successful business. Dr. Molina is an internationally-known and respected doctor & home birth instructor.
Through Limelight Department’s guidance, Dr. Molina decided to take his course offering digital, thus allowing couples around the globe to have affordable access to his seminars.
We met with Dr. Molina several times during the discover phase and helped him turn his course into digitally-consumable products. We helped script his seminars and prepare them to become video products.
Video production
We filmed Dr. Molina’s seminars over the course of a couple months.
Using our in-house video production department, we filmed the seminars & promo videos in HD and took care of seamless post-production. Check out one of the promo videos here.
Pre-launch: how we grew a following
We deployed an extremely effective & profitable pre-launch campaign (read that case study here) and attracted 2,000 Facebook fans and hundreds of email subscriptions in the 30 days leading up to the launch.
Optimizing conversion & copywriting
We designed and built the website as an active & engaging conversion funnel. The copy is a perfect combination of sales copy & informational text. We offer a simple one-page checkout with an engaging and welcoming promo video displayed at the top of the page.
Other factors, like color palette & marketing calls to action play a vital role in increasing conversion ratio.
Are you ready?
Doctor Molina & Beautiful Beginnings is just one of many businesses we’ve successfully helped develop over the past several years. Our process is simple and successful. We’d love to help you achieve your sales goals. Reach out to us today for a free consultation.
