American Concealed came to us with the ambitious idea to do more than just sell a product. They want to sell a way of life. They’re Online Handgun Safety Training Video is already a popular product in the firearms industry, but they wanted us to help bring their website and content into people’s lives in a way that none of their competition was even considering.
We used the power of content, both written and visual, to build a social media audience over 200,000 strong in under a year, and an email list that topped 40,ooo subscribers. We did it with powerful promotions, strong copywriting and blog content, and a website built to handle the endless traffic of thousands of daily readers.
Content is at the heart of what makes American Concealed successful. We designed and developed a website for them that put its useful and engaging content front and center. Because they rely so heavily on traffic generated from large social media and email audiences, our design team made big images and headlines one of the website’s main features.
The conversion and marketing elements of the website are easy to see. Visitors are drawn from the content they read to the commerce sections of the website seamlessly. The design is built to bring readers to purchase pages, helping the get their safety training and branded gear with only a few clicks.
American Concealed asked for a way to allow users to create their own unique profiles, giving everyone a chance to manage their content to their own specifications. We built a user sign-in and dashboard where every customer can see what they’ve purchased and go back to their videos as many times as they need.
Facebook is central to American Concealed’s content distribution. They asked us to manage every aspect, from daily posting to ad management. Over the past year we’ve made their profile one of the most top in the industry with more than 300K followers. The posts, videos, and ads we manage for them on social media reach an audience of thousands every single day, and they’ve enjoyed unprecedented traffic as a result.
A weekly email newsletter filled with American Concealed content goes out to more than 40K subscribers. This results in traffic spikes on their website for every article that’s included, and the process is almost totally hands-off. We designed their newsletter template, then set up an easy RSS feed automation to take content straight from their website and into email inboxes all over the country.
We also use these email addresses to market new products for American Concealed. Our design team creates engaging graphics and we send out promotional emails that generate hype and revenue for every new product and service they make available.
Content is the driving force behind American Concealed. Our team of experienced writers create and publish weekly blog posts that are informative and engaging. Blog articles the cover everything from target shooting practice, firearms law, and self-defense techniques build tremendous value and SEO relevance.