Bowtech has set the standard in bowhunting. Their bows and technologies are used by millions across the world, and their reputation for quality is undeniable.
When Bowtech came to us looking for a website, they wanted to revamp the online experience for their loyal customers. We created a website that gives customers more than just information; we gave them an interactive experience with smooth animations and crisp, colorful graphics.
Smooth transitions, sharp graphics, and an engaging browsing experience are the keys to Bowtech’s website design. We put the visitor experience at the forefront of the design, making the site visually appealing and technically superior.
It’s free of clutter and gives visitors exactly what they’re looking for. The overall design is built to make the customer feel like part of the Bowtech community and provide a seamless research experience. Visitors can easily examine the finishes and technologies of each bow, comparing them between the various models available.
The design demonstrates Bowtech’s superior expertise in the industry.
We developed some genius applications that enhance the site. The Bowfinder Quiz helps visitors find the information they need on specific bows and Team Bowtech displays the various pros, celebrities, and television shows that feature Bowtech products.
The content management system that our team built for Bowtech makes adding and editing information and images quick and easy. They can quickly update the profiles of their pro staff and manage the technical information for their products.
The Find a Dealer application is essential to Bowtech’s mission of providing technologically superior bows to their devoted customers. No products or technologies are sold via the website, so it was vital that visitors be able to quickly located dealers near them.
Bowtech wanted to offer visitors to their website a unique opportunity to be a part of the bowhunting community through social media.
In a feature called Bowtech Social, photos taken on social media by their customers use a unique hashtag #RefusetoFollow and are featured on the website. We made those photos fun and easy to view.
A Video Room offers visitors an impressive display of relevant YouTube videos that captures the popularity of video and the social sharing experience.