American Concealed came to us with the ambitious idea to do more than just sell a product. They want to sell a way of life. They’re Online Handgun Safety Training Video is already a popular product in the firearms industry, but they wanted us to help bring their website and content into people’s lives in a way that none of their competition was even considering.


We used the power of content, both written and visual, to build a social media audience over 200,000 strong in under a year, and an email list that topped 40,ooo subscribers. We did it with powerful promotions, strong copywriting and blog content, and a website built to handle the endless traffic of thousands of daily readers.

It was vital that Willamalane staff be able to manage every element of the website’s content. The revolutionary design features the only ADA Section 508 compliance tool in existence that’s adaptive to all visitors. Drop down menus neatly organize options so visitors can effortlessly find what they need. People on the go don’t miss out on new classes or parks, either. The mobile responsive design adapts every webpage to accommodate any device.

The custom applications we designed for Willamalane allow visitors to do everything from register for an upcoming 5k to find a bird-watching trail nearby. The map below is a great example of how we improved the user experience and promoted Willamalane’s services. Registration for classes and events is facilitated by a seamless Google calendar integration.

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