If you’re thinking that email marketing is a part of the past, it’s time to think again. When they’re done well, emails can forge a connection with your customers that goes well beyond social media or blog posts. Check out these examples of emails with strong images, eye catching headlines, and undeniable calls to action.
There are three building blocks to all of these effective marketing emails. Master them and you’ve earned your email black belt.
1. Optimize for Mobile Devices
Emails are now accessed on a variety of platforms, and this makes it an extremely versatile marketing tool. Internet users access email both at home and work, usually with two separate accounts. They also check email throughout the day on tablets, cell phones, and laptops. Take a look at a few ways emails can be optimized for mobile users:
Keep images and a total width below 600 pixels ensure that the email retains its quality and readability.
Large fonts, buttons, and links help mobile users to see the vital elements of the email even if they don’t spend time reading the text.
Build simply. Emails with multiple columns, images, and links become too complicated for mobile users. Stick to one column with clear text and a simple image.
Pacific Source includes engaging images that look great on a smartphone screen. Want to learn more? Click the links. The content is on their website where it should be, not in the email.
2. Include Only Useful and Relevant Information
Every email that a potential customer receives from your business should contain useful information. Updates and text that are simply re-posts of content from the website or social media profiles will be quickly deleted. Think of it this way: since an email requires the viewer to actually open it prior to reading, include some reward in the form of knowledge, coupon, or special access.
Place the most important news of the email at the very top. Help busy viewers get the most important facts right away.
Coupons or early information about upcoming events and sales
Short and helpful tutorials or the latest industry news lets recipients know that your business is a leader in the field.
International School Services lets you know that their iFair is an opportunity just for recipients. A clear date and event gets right to the point.
3. Use a Compelling Call to Action
The ultimate goal of any company’s email marketing strategy is to convert recipients into paying customers. Every business should send emails that ultimately inspire readers to complete some kind of action. Here are some examples of how to convert an email recipient into a customer with a unique call to action:
Create a button that is bright and easily noticeable. Use simple language above and on the button that provides an instant solution to the reader. By clicking the button you provided, the reader has begun the sales process.
Consider including two, one for learning more information and one for going directly to the purchase. This way, you appeal to a variety of readers with quick, compelling text.
Pair your call to action with a visual that helps the reader make a decision. Let them know that they’ll see benefits right away.
Swarm knows you want to brag. They give you no other option in this email message with a call to action you can’t turn down.
If you’re only using a blog or only using social media posts to connect with customers, you’re missing out on tons of potential sales. Start building emails with confidence and your customers will thank you with their purchases and their loyalty. Want experienced professionals to handle your email marketing instead? Click over and request a quote!
