Most businesses are aware of the importance of Facebook to attract potential new customers. However, many business owners are either not aware of or are not using Facebook Messenger for Business to make sales, and are potentially missing out on important sales leads.
These days, people are constantly connected to the internet, either on personal computers, laptops, tablets or smartphones. More and more people prefer to interact with business owners through text messaging or email. As the popularity of Facebook has grown, an increasing number of consumers are using Facebook Messenger to connect with businesses and make sales.
There are many ways for a business to use Facebook Messenger. They can use the functionality to provide real-time customer service to consumers who do not wish to share their personal information on a public Facebook page. Businesses can use Facebook Messenger to converse with a customer about medications, personal care products or order status privately.
Scan codes are also a neat feature that businesses can take advantage of when using Facebook Messenger. Scan codes make it easy for people to find and contact businesses. Use your Facebook page’s scan code on your company website, social media pages, and marketing materials.
If you’re feeling intimidated about the pressure to answer your Facebook messages around the clock, don’t worry—Facebook has already thought of that. You can set up an autoreply that will be sent to anyone who sends you a Facebook message when you’re unavailable. You can also set the response time on your page to let users know when they can expect to hear back from you. If they see that you usually respond within a few hours, they won’t feel ignored if they don’t hear back from you immediately.
Depending on the nature of your business, there are multiple other Facebook Messenger features you can take advantage of. For instance, you can accept payment through Facebook Messenger for no fee. You can even create a Facebook Messenger bot to engage with customers who contact you. Depending on the type of business you run, you can program your bot to communicate in different ways. Your bot can confirm reservations, help customers pick out products, and send receipts after a purchase.
Let Limelight Help
Are you feeling overwhelmed by all of the features offered by Facebook Messenger? You’re not alone. Let our marketing team at Limelight walk you through the process. We’re excited about all of these new features. We can’t wait to help you take advantage of using Facebook Messenger for Business so you can start engaging new customers or clients right away. Contact us today to learn more about what we have to offer.
